martedì 19 agosto 2008

Sustainable Creativity

Ivory is formed from dentine and constitutes the bulk of the teeth and tusks of animals such as the elephant, hippopotamus, walrus, mammoth and narwhal.
At today, we know that Man is the elephant's only serious predator. Anyone who buy ivory contribute to kill an elephant and the process behind the hunting of ivory is horrific and the elephant's death (by poisoned darts) is slow and painful.

1989 was the year of the Worldwide Ivory Trade Ban, however in 2002 the United Nations partially lifted the ban on ivory trade, allowing a few countries to export certain amounts of ivory In this awful perspective, the increasing demand for ivory - for jewelry and ornamental uses above all - threatens elephant's survival more than ever.

Beyond the unethical territory of commercial and political involvements, common people may ignore there is a suistainable alternative to ivory: a vegetable seed obtained from an Amazonian palm tree commonly known as Vegetable Ivory. These seeds - dryed, cured, carved - are infact extremely similar to ivory. More than this, on the sustainable side, vegetable ivory also stimulate the South American economy becoming a good alternative for the massive deforestation.

Due to its versatile nature (it can be dyed in millions of bright colors), vegetable ivory is very popular expecially in jewelry.
Take a look at the creations of Leju Designs and you'll probably fall in love with all the magnificent shades...





Founded by Lenny Trines and Juan Munoz, a designer inspired by natural elements and a businness man, Leju is a London based society leader in ethical (and stylish) jewelry production. All the pieces from Leju are available to purchase online and the prices are quite affordable, though from 24th-28th September in the official London Fashion Week venue, they will also be part of London Fashion Weekend where their entire range will be on offer at up to 40% off: don't miss the date!



10 commenti:

Sharon Rose ha detto...

Truly fabulous pieces-thanks for sharing!!

webdertising ha detto...

Hi There,

If you like Tagua and eco-friendly jewelry in general, you should check out collection at http://www.pueblito.ca

Thanks!

HANNAH-ZOË ha detto...

although i'v never understood the attraction of ivory these are wonderful and hopefully will help stop the ivory trade! (great post by the way.)

jayne ha detto...

wow! i really love this stuff! great use of color!

The Clothes Horse ha detto...

I've never heard of vegetable ivory and they look so cool!

desmitten ha detto...

i love the rings, they look like dries van noten necklaces

glory ha detto...

good to know new things and love the colors...i like you blog by the way...wanna exchange links???
saludos desde mexico

THE HOUSE OF STYLE ha detto...

fab pieces,want them ALL! LOL
xx
marian

Guerreira ha detto...

Cool post! I know Lenny and Juan and they are sweethearts! And, for those who miss the London Fashion Weekend, they sell their stuff at the Spitalfields Market on Sundays...their stall is close to the Giraffe restaurant.

AlicePleasance ha detto...

@ guerreira: great! Thanks for letting us know about their Spitalfields stall! Please, say to Lenny & Juan I really admire their work :-)