T-post is certainly the smartest thing I stumbled upon recently.
Neither a paper thing, nor an online one, T-post is the new frontier of magazines cause it's...wearable and it combines offbeat news that represent in some way the world and time we live in, cool graphic designer works and t-shirts.
Printed in a limited edition, each issue is available only to subscribers that receive their "copy" via mail, a new one every six weeks.
The idea was born in 2004 as a fun project amongst a group of friends in Sweden. They started out by making the first t-shirt in just 5 copies. The word began to spread and today T-post is distributed to over 50 countries.
Still sounds a bit strange? Look at the video below to see how it works:
Each new issue of T-post is not just a fashion piece, but it's a conversation one and the whole thing is a real communication project.
Sign up here to subscribe. I bet it would be a perfect Christmas present for every graphic t-shirt addict too :-)
"With T-Post, it’s not just what your t-shirt says about you or the artist who designed it, but also what your t-shirt says about the world".
It's so true!